Israel is hell bent in changing its image in the global community and is taking up a new PR excersise
And if it still fails to convince the audience then blame the “terrorist” Hamas for the bloodshed. Above all, portray Israel as a victim of Hamas terror. The idea is to convince audience that Israel invaded Gaza to bring peace and prosperity in the region and dismantling of Islamist Hamas was a must.
Coming to Iran, Israel – a nuclear-armed country – is using every possible PR tools to mould world opinion, and encourage the US to destroy its nukes. And if it can’t do that Israel should be allowed to attack Iran. But there are roadblocks as public perception in the US and elsewhere is not in favour of another war. To overcome this perception the reports suggest to “Establish the connection between Iran and “Iran-backed Hamas” and “Iran-backed Hezbollah.”
But President Obama is understood to be extremely doubtful that Israel will honour its commitment over settlements. The report suggests a way out of this quagmire. It cites three ineffective arguments that Israeli officials often make in defence of settlements: the Religious Argument, the Ownership Argument and the Scapegoat Argument. The report tries to change this perception. It says: Continually establish the connection between Iran and “Iran-backed Hamas” and “Iran-backed Hezbollah.”
The fact of the matter is that Israel has always managed to sway the global media on its side. More often than not, only Israel’s side of the story is presented in the western press. And the irony is that many in the free Indian media republishes them without cross checking.
Coming to Iran, Israel – a nuclear-armed country – is using every possible PR tools to mould world opinion, and encourage the US to destroy its nukes. And if it can’t do that Israel should be allowed to attack Iran. But there are roadblocks as public perception in the US and elsewhere is not in favour of another war. To overcome this perception the reports suggest to “Establish the connection between Iran and “Iran-backed Hamas” and “Iran-backed Hezbollah.”
But President Obama is understood to be extremely doubtful that Israel will honour its commitment over settlements. The report suggests a way out of this quagmire. It cites three ineffective arguments that Israeli officials often make in defence of settlements: the Religious Argument, the Ownership Argument and the Scapegoat Argument. The report tries to change this perception. It says: Continually establish the connection between Iran and “Iran-backed Hamas” and “Iran-backed Hezbollah.”
The fact of the matter is that Israel has always managed to sway the global media on its side. More often than not, only Israel’s side of the story is presented in the western press. And the irony is that many in the free Indian media republishes them without cross checking.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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