The world bank Forecasts that by 2025, two-thirds of the World’s Population will run short of Drinking Water. The World Health Organisation, in its vision 21 report, Estimates that $47 billion per year over the next 25 years will be required for Universal Water access. B&E analyses The Global Water Market.
The looming water stress
In the 20th century, the world’s population tripled while the use of renewable water resources grew six folds. The World Water Council estimates that in the next fifty years, the global population will increase by another 40-50%; and this population growth, coupled with industrialisation and urbanisation will result in an increasing demand for water. Globally, 10% of water flow into domestic use, 70% into agriculture and 20%into industrial production. UN forecasts that by 2030, almost 60% of the world’s population will be living in urban areas. In contrast to agriculture and urban water management, where consumption is steadily rising, the situation is slightly positive for industrial water use. It is unlikely that water can be made available for all application in the future at the same low cost.
Growing Health Awareness
The Global Bottled Water Market 2010 report by Beverage Market Corporation states that North America leads the world in bottled water use accounting for 29.8% share by volume. In case of the developed countries, water, apart from being a basic commodity, is also a lifestyle product. According to IDM, Germany, consumers can choose from about 500 different domestic water brands – all of which are different in terms of taste and origin, apart from mineral water imported from abroad. However, in many other countries, people rely on bottled water driven by contaminated and unsafe drinking water. Other factors influencing the growth of bottled water are availability of convenience packaging and inability of the governments to provide safe drinking water.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles
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Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)