Sunday, December 2, 2012

VIRGIN FACTS

Invaluable advice, incredible truth and inspirational guide from a dyslexic

Sir Richard Branson, a man who built an over eight billion dollar conglomerate from scratch in eight different sectors, and one whose brand Virgin tried to take on world’s biggest super brands. Branson now provides a true, candid, remarkable and original guide to success both in business and life, through his book Business Stripped Bare.

As someone who never went to a University, Sir Richard has radical views on education. Committed to excellence and expertise in business, he argues in Business Stripped Bare why some University degrees can’t be finished more quickly, why students are left to their own devices much of the time without direction from tutors, lecturers, and professors, and why entrepreneurial thinking is not a part of the curriculum in universities and colleges. In entrepreneurial business, a conservative mind-set will be hamstring, defensiveness will weaken and a failure to face facts will kill. Entrepreneurial business favours the open mind. It favours people whose optimism drives them to prepare for many possible futures. Branson believes that a great deal of entrepreneurship can be taught, and that we desperately need to teach it, as we together confront the huge global challenges of the following centuries.

Sir Richard lays emphasis on innovation and illustrates how on April Fool’s Day 2008, the launch of Virgle was announced, a partnership between Virgin and Google, looking at creating a community on Mars in the next 15 years. Virgle was advertising for volunteers to travel on a one-way ticket to Mars. It was concocted over dinner at Necker and is about the creation of a human colony on Mars.


Source : IIPM Editorial, 2012.An Initiative of IIPM, Malay Chaudhuri

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