Saturday, March 2, 2013

“There is a need of innovative wrappers around existing products”

Jaideep Bhattacharya, Chief Marketing Officer of UTI AMC in an exclusive interaction with B&E

Following growth in the MF industry, UTI AMC has outlined vision to simplify innovation for investors and to further augment equity assets, which is predominantly retail. Jaideep Bhattacharya, CMO of UTI AMC spoke to Mona Mehta on the ‘realistic investment’ challenges the AMC would want to overcome with an aim to enable retail investors reap the benefits of diversification. Excerpts:

How critical is innovation for the Indian mutual fund industry and how is UTI AMC dealing with it?
UTI AMC has various products catering to varied risk-return profiles. Regulations allow MFs to invest in assets viz equity, debt and Gold ETFs. There have been various permutation combination when it comes to MFs using these assets. What is required now is to narrow down on the existing products and help investors to invest in focussed products to enable them to achieve their financial goals. There is a need of innovative wrapper around existing products for various life stages of an individual.

What is UTI’s investor education initiative all about?
UTI AMC has launched the largest investor education initiative called “Swatantra” for creating awareness about the concepts of financial planning and benefits of investing in MFs. As a part of this initiative three UTI Knowledge Caravans will travel through the length and breadth of the country for spreading financial literacy. ‘Swatantra’ is the largest investor campaign in the country which will cover over 300 cities in 100 days. In fact, the initiative will be conducted in 10 languages. During the journey investors meets along with training through online platform, street plays, puppet show, et al (which are being used for the first time in India) will be held in various centres for spreading financial awareness.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
at