Thursday, January 10, 2013

" We want to be no. 1”

B&E: What was the vision of Hyundai India when you started off?

HSL: We clearly wanted to be the number one passenger car manufacturer in the country (when we arrived) and today we are at the second spot with a 20% market share (passenger cars), which we are planning to take forward to 22% by the next year.

B&E: Any key learnings you would like to talk about from the Indian market?

HSL: When we entered India, we never realised that the Indian consumer is very focused on the family and looks for a family car; but after some time, we launched products on the same lines and the result is in front of everyone.

B&E: What will be your one line suggestion for a MNC entering the Indian market?

HSL: India is a market with a very high potential, you just need to focus on your target segment.

B&E: What are your future plans?

HSL: We are the largest exporters of passenger cars in the country and going forward, we want to make India a small car hub.

B&E: Hyundai still lags in the SUV segment; how are you going to address that?

HSL: We are doing a feasibility study right now and most probably, one new SUV will be introduced by next year.

B&E: How are the work conditions now at your plant after the strike?

HSL: It was just a small labour dispute, which has been taken care of. We are looking at competitive pricing for the i20 and will shift some portion of its production next year. While India will remain as the main production hub, the European orders for the car will be met from the new facility.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
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