As Infosys goes Through Massive Transformations in its Strategy & Branding, Virat Bahri discusses what it would take to take The Next Leap
When you consider two names – Apple Computers and Infosys Technologies, there can be very little in terms of comparison; besides the obvious fact that both of them command iconic status that is the envy of companies within and beyond their respective industries. Apart from that, there is a marked difference in their trajectories, right from the fact that while Steve Jobs and Steve Wozniak, the founders of Apple shared an incorrigible passion for hardware, Infosys’ group of 7 led by Narayana Murthy had software as the basis of their vision. Jobs always dreamt of leading the computing industry through innovation and design, whereas Infosys started primarily as an outsourcing company that did application development and maintenance and relied on Indian frugality (though it very steadily moved up). And while Jobs was in a hurry for just about every venture he undertook (and still is) and made large & risky bets, Infosys and its founders have often been considered to be more circumspect, more than eager to be right with every bet they make.
The contrasts can go on way beyond the scope of this article, but there is one interesting development in the recent past in the Infosys camp that is uncannily similar to Apple – the change in name from Infosys Technologies to Infosys Ltd. to tell the world that it is evolving from a technology solutions vendor to business transformation services provider. One can recall how Apple Computers had dropped the ‘Computers’ tag and became Apple Inc. in 2007 to show that it had moved into the wider field of consumer electronics, mobile devices, et al; around six years after they actually made that shift in 2001 with the iPod.
The contrasts can go on way beyond the scope of this article, but there is one interesting development in the recent past in the Infosys camp that is uncannily similar to Apple – the change in name from Infosys Technologies to Infosys Ltd. to tell the world that it is evolving from a technology solutions vendor to business transformation services provider. One can recall how Apple Computers had dropped the ‘Computers’ tag and became Apple Inc. in 2007 to show that it had moved into the wider field of consumer electronics, mobile devices, et al; around six years after they actually made that shift in 2001 with the iPod.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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IIPM: Indian Institute of Planning and Management
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age WomanIIPM's Management Consulting Arm-Planman Consulting
IIPM Prof. Arindam Chaudhuri on Internet Hooliganism
Arindam Chaudhuri: We need Hazare's leadership
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
